Social Media for small business guide

The rapid adoption of social media is becoming more apparent by the day and is changing the way we do business. It is no longer a matter of asking “should” you use social media to market your business, but “how” you should. This booklet will help you craft a social media strategy as part of your overall marketing mix.


Topics in this guide:

  • Key Concepts 
    Key Social Media Platforms
    and Tools 
    Benefits of Social Media
    Getting Started
    1. Planning
    2. Steps for Creating a Social
    Media Strategy
    3. Resources Needed
    to Implement
    4. Do-It-Yourself Option
    5. Choosing a Specialist
    to Work With
    6. Understanding Best
    Practices and Pitfalls Nuts & Bolts 
    1. Becoming Social Online
    2. Social Media Aggregators 
    3. URL Shorteners
    4. Social Bookmarking and Content Sharing
    5. Blogging
    6. Creating Content
    7. Syndication of Web Content
    8. Impact of Mobile Devices (including QR Codes)
    9. Going Local – Couponing
    10.Recruiting and Job Hunting
    Measuring Your Social Media Efforts.
    Where is Social Media Heading? 
    Glossary of Terms 
Read more
Authors: Docent Ecommerce

Document type: eBooks

Publication date: 10-10-2016

Number of pages: 20

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