Reports

Despite its promise, mobile commerce can be a frustrating and painful experience … for consumers and businesses alike. Why? Two reasons:

• Mobile-friendly sites are all but universal
  Mobile-friendly isn’t enough to capture mobile sales
  On one hand, of all the things people did on their phones last year, mobile shopping was the fastest growing segment — up 54% YOY.

On the other, during 2017’s online holiday shopping season, desktop accounted for 44% of all traffic but still commanded 61% of sales, according to Adobe Digital Insights.

Published by: Shopify.com Andrea Wahbe

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