"The world of commerce is changing rapidly and dramatically. Large scale customer data, both online and offline, has become a core asset for retailers and brands to understand and connect with today’s omnichannel shopper. Things like voice-activated shopping and search require a different look at content strategies, while new legislation may mean restructuring out-dated org charts. Meanwhile, data collaboration initiatives and offline-online integrations demand innovations like never before."
Mollie Spilman
Chief Operating Officer, Criteo
Published by Criteo
Document type: Research Study
Publication date: 10-10-2017
Number of pages: 30