Reports

"The world of commerce is changing rapidly and dramatically. Large scale customer data, both online and offline, has become a core asset for retailers and brands to understand and connect with today’s omnichannel shopper. Things like voice-activated shopping and search require a different look at content strategies, while new legislation may mean restructuring out-dated org charts. Meanwhile, data collaboration initiatives and offline-online integrations demand innovations like never before."

 

Mollie Spilman
Chief Operating Officer, Criteo

The 8 commerce marketing trends to watch in 2018:

• The Rise of Voice Shopping
• The SocialCommerce Relationship
• Connecting Offline-to-Online Sales
• The Data Collaboration Imperative
• The Power of Product Feed Optimization
• Understanding GDPR & Data Management
• The Battle for Video
• The Growth of Acquisitions and Partnerships

Published by Criteo