Criteria For a Good Ad

Criteria For a Good Ad excerpted from Business Marketing

This one pager shows you all essentials for a good advertisement.

It is your checklist for making an advertisement


  • The Successful Ad Has a High Degree of Visual Magnetism
  • The Successful Ad Selects the Right Audience
  • The Successful Ad Invites the Reader Into the Scene
  • The Successful Ad Promises a Reward
  • The Successful Ad Backs Up the Promise
  • The Successful Ad Presents the Selling Proposition in Logical Sequence
  • The Successful Ad Talks “Person-toPerson”
  • Successful Advertising is Easy to Read
  • Successful Advertising Emphasizes the Service, Not the Source
  • Successful Advertising Reflects the Company’s Character


source: excerpted from Business Marketing

Target group: Professional
Language: English
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Authors: Docent Ecommerce

Document type: eBooks

Publication date: 10-10-2017

Number of pages: 1

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