5-Step Guide To Successful Loyalty Programs

5-Step Guide To Successful Loyalty Programs

Using a potent combination of cutting-edge technology and personalized service, retailers are discovering the positive impact a customer loyalty program can have on the bottom line. But winning over loyalty program members takes more than tools and training. Retail organizations must plan an effective strategy supported by five simple steps:


1 Define a loyalty customer base via data collection and analysis

2 Create data-driven customer segments

3 Identify loyalty program goals and strategies

4 Establish KPIs for each initiative

5 Launch a winning loyalty strategy preprocess

Target group: Manager, Starter
Language: English
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Authors: Docent Ecommerce

Document type: Research Study

Publication date: 10-10-2013

Number of pages: 14

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