Site designers must create sophisticated — but simple — search engines capable of delivering the goods on the user’s first search query. preprocess
You cannot sell a product if your customers cannot find it. In our usability study of 20 US e-commerce websites, our users had a success rate of only 64% in searching for — and finding — what they wanted. Given this low rate, Web designers and developers must treat the search function as a critical element of building a profitable e-commerce site. preprocess
The typical user tested three of our 20 selected sites in a test session lasting two hours. Each site was tested by a minimum of nine users, six from the US and three from Denmark. We chose sites in seven different industries (such as clothing and toys) so that within each industry we had two or three sites for comparison. preprocess
A Model for Search preprocess
by: Jakob Nielsen Rolf Molich Carolyn Snyder Susan Farrell preprocess
Nielson Norman Group
Document type: Research Study
Publication date: 01-10-2000
Number of pages: 51