The 2016 Affiliate Marketing Handbook was compiled by the IAB Affiliate Marketing Working Group. preprocess.
Affiliate Marketing has outgrown its role as just another marketing channel and become an objective in its own right. Affiliate Marketing uses many of the same tools as the more traditional digital marketers - such as email, search, social, SEO and retargeting - and now is an integral part of many integrated marketing campaigns. preprocess.
This Handbook has been complied by the best in the industry to provide an outline of the industry as it exists, the role of content and technology and place of Affiliate Marketing in the modern digital marketplace. preprocess
What is Affiliate Marketing
History, Key players & Current challenges
Best practices for advertisers
Choosing your affiliate network
Role of affiliate marketing in the marketing mix
Keeping content alive in the affiliate chnnel
Keys to succes
Capitalising on technology
A modern marketplac
Source: iab Australia