Reports

Germany 2018: Ecommerce Report (free)

Germany : 2018 Ecommerce Report (free) provides a brief overview of the state of ecommerce in Germany. This report has been published by Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the German ecommerce market.

Topics and Scope

Introduction: Germany

Infrastructure and Logistics

E-commerce Landscape

German Consumers

About the Report

Did you know?

Germany’s population is expected to increase in 2018
Overall unemployment falling, but for young people it is stubbornly high
German GDP is expected to grow steadily in 2018
Germany ranks 12th in Internet Inclusivity
B2C online turnover in Europe: Germany still ranks 3rd
Internet penetration increasing with a positive growth rate
Germany ranks 1st in the world for logistical performance
Consumers are buying more frequently on average and spending more
Buying from non-EU destinations is on the rise in Germany
Facebook is the preferred social media platform
Consumers mainly buy books/movies/music/games online
≈70% of consumers research online before a major buy
Most retailers use DHL in Germany for delivering goods
Optional: Get the extended report
The extended Germany 2018 Ecommerce Report (paid-version) is available on ecommercefoundation.org
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