Germany 2018: Ecommerce Report (free)

Germany 2018: Ecommerce Report (free)

Germany : 2018 Ecommerce Report (free) provides a brief overview of the state of ecommerce in Germany. This report has been published by Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the German ecommerce market.


Topics and Scope


Introduction: Germany

Infrastructure and Logistics

E-commerce Landscape

German Consumers

About the Report


Did you know?


  • Germany’s population is expected to increase in 2018
  • Overall unemployment falling, but for young people it is stubbornly high
  • German GDP is expected to grow steadily in 2018
  • Germany ranks 12th in Internet Inclusivity
  • B2C online turnover in Europe: Germany still ranks 3rd
  • Internet penetration increasing with a positive growth rate
  • Germany ranks 1st in the world for logistical performance
  • Consumers are buying more frequently on average and spending more
  • Buying from non-EU destinations is on the rise in Germany
  • Facebook is the preferred social media platform
  • Consumers mainly buy books/movies/music/games online
  • ≈70% of consumers research online before a major buy
  • Most retailers use DHL in Germany for delivering goods
  • Optional: Get the extended report
  • The extended Germany 2018 Ecommerce Report (paid-version) is available on
  • Topic specific reports you might like
  • Germany Ecommerce Report 2017


Other reports you might like:

Looking for ecommerce reports for a specific country? Looking for ecommerce reports for Switzerland, UK, China or other country? View specific reports 2018 


Optional: Get the extended report

The extended Ecommerce Report India 2018 (paid-version) is available on Ecommerce Foundation. 


Read more
Authors: Sara Lone

Editors rating

Document type: Research Study

Publication date: 26-07-2018

Number of pages: 59


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