2017 Personalization Development Study

2017 Personalization Development Study

At Monetate we believe the journey to personalization should be accelerated because we’ve seen its power in action at companies like Amazon, Newegg and JD Williams when they go beyond segmentation. To help better understand the factors involved, we wanted to go beyond the metrics and dig into the organizational challenges these companies addressed to turn personalization into an attainable mission. Towards that end, in November 2016 Monetate kicked off a research study to understand what it takes to turn personalization goals into measurable ROI.
Authors: Docent Ecommerce

Document type: Research Study

Publication date: 01-12-2017

Number of pages: 20

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