Italy 2018: Ecommerce Report (free)

Italy 2018: Ecommerce Report (free)

Italy : 2018 Ecommerce Report (free) provides a brief overview of the state of ecommerce in Italy. This report has been published by Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the Italian ecommerce market.


Topics and Scope

  • Introduction: Italy
  • Infrastructure and Logistics
  • E-commerce Landscape
  • Italian Consumers
  • About the Report


Did you know?

  • Italian population is expected to decrease slightly
  • Overall unemployment is falling, but remains stubbornly high for young people
  • Italian GDP is expected to grow steadily in 2018
  • Italy ranks 22nd in the E-Government development Index
  • B2C turnover still growing at high rate for Italy
  • Internet penetration increases with a positive growth rate
  • Internet usage declines greatly for elderly Italians
  • The number of Italians buying online is steadily increasing
  • Free delivery is the most important factor for Italians
  • ½ of companies uncertain about social media effectiveness
  • Tourism continues to lead in online sales
  • Italian stores steadily remain the most popular
  • Omnichannel development could be improved in Italy
  • Facebook is top, but Instagram is growing fast
  • Almost a third of online consumers are loyal to a webshop
  • Paying for returns is the biggest barrier to online purchases
  • Amazon Mobile is the top app for Apple users
  • Digital wallets are the most preferred payment method


Optional: Get the extended report

The extended Italy 2018 Ecommerce Report (paid-version) is available on


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Authors: Sara Lone

Editors rating

Document type: Research Study

Publication date: 14-06-2018

Number of pages: 74


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