Spain 2018 Ecommerce Report (free)

Spain 2018 Ecommerce Report (free)

Spain: 2018 Ecommerce Report (free) provides a brief overview of the state of ecommerce in Spain. This report has been published by Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the Spanish ecommerce market.


Topics and Scope

  • Introduction: Spain
  • Infrastructure and Logistics
  • E-commerce Landscape
  • Spanish Consumers
  • About the Report


Did you know?

  • Spanish population is expected to increase substantially
  • Overall unemployment is falling, but remains stubbornly high for young people
  • Spanish GDP is expected to grow in 2018
  • Spain ranks 17th in the E-Government development Index
  • B2C turnover still growing at high rate for Spain
  • Internet penetration increases with a positive growth rate
  • Internet usage is above 90% for almost all age groups
  • The number of Spaniards buying online is steadily increasing
  • Desktop is the top choice by far (95%!) for online purchases
  • Spanish stores steadily remain the most popular
  • Omnichannel development in Spain is lagging behind
  • Consumers buy from both pure-players and multi-channel
  • Over 8 out of 10 consumers prefer home delivery
  • 77% prefer using a third party online payment service
  • Facebook is still the dominant social media platform
  • Both consumers and businesses value security online

Optional: Get the extended report


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Editors rating

Document type: Research Study

Publication date: 06-06-2018

Number of pages: 63


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