United Kingdom 2018 Ecommerce Report (free)

United Kingdom 2018 Ecommerce Report (free)

The United Kingdom: 2018 Ecommerce Report (free) provides a brief overview of the state of ecommerce in The UK. This report has been published by the Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the UK ecommerce market.

Topics and Scope

The report is split into 6 main chapters:

  • Introduction: The United Kingdom
  • Infrastructure and Logistics
  • E-commerce Landscape
  • British Consumers
  • Case Study: Brexit

Did you know?

  • The UK GDP grew by 2.05% in 2017 
  • Inclusive Internet Index: The UK is in the top 10 nations 
  • Affordability is a key strength in the UK 
  • The UK ranks 1st in the E-Government development Index 
  • 2018 B2C turnover growth rate is forecasted to be ≈ 14% 
  • UK ecommerce rises substantially during holiday season 
  • Internet purchasing growth is strong and stable 
  • Over half of online consumers feel there is more choice online 
  • UK webshops are still by far the most popular 
  • 1/3 of consumers have purchased from other EU nations 
  • Most internet access is via fixed broadband 
  • 54% of e-tailer websites were rated ‘poor’ for page speed 
  • Internet usage is above 90% for almost all age groups 
  • 91% of ages 35-44 are shopping online 

Optional: Get the extended report

The extended The United Kingdom 2018 Ecommerce Report(paid-version) is available on

Target group: Manager
Language: English
Read more
Authors: Sara Lone

Editors rating

Document type: Research Study

Publication date: 03-05-2018

Number of pages: 83


Share this report