Single Customer View

Single Customer View

You need a Single Customer View. You think you've got one. You almost certainly haven't (sorry...)When it comes to Customer Databases, the marketers are increasingly frustrated by the same issues: * Lack of acces to their own data * Inability to use their data across multiple channels * Real doubts that they're getting 'value for money'from their database providers
Language: English
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Document type: Analist Report

Publication date: 20-06-2016

Number of pages: 13

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