Optimizing E-Commerce Payments in Brazil offers a granular look at how Brazilians shop online, their preferred payment methods and what they mean for merchants.
This summary offers highlights and data points from the full report, which is 72 pages long and available at the [http://americasmi.com/productsindex Americas Market Intelligence website].
Among the topics covered in this summary:
Why cross-border transactions restrict online merchants to only 17% of Brazil's $23-billion e-commerce market
Favored forms of local payment for online goods and how companies can adjust when targeting Brazilian online shoppers
How to go local to maximize returns from the Brazilian e-commerce and m-commerce markets