OMNICHANNEL RETAIL INDEX 2015: Benchmark of 120 US retailers

OMNICHANNEL RETAIL INDEX 2015: Benchmark of 120 US retailers

From the findings of NRF-FitForCommerce Omnichannel Retail Index, this report evaluates how retailers currently deliver on customer expectations for a seamless shopping experience, with touch-points including: – Finding, sorting and buying products online – Interacting with email and loyalty programs – Taking delivery of purchases – Returning in-store items that were purchased online – Using customer service options
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Authors: Kanaru Fukushima

Document type: Topic report

Publication date: 15-10-2015

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