Reports

The challenge for retailers is knowing which elements of the experience matter the most to consumers; and how effectively their current proposition is delivering against them. And to make the challenge even greater, those priorities vary from market to market. To understand exactly what these expectations are, and how successfully retailers are meeting them, Manhattan Associates conducted consumer and retailer surveys in 8 key European markets: Denmark, Sweden, France, Germany, Italy, Netherlands, Spain and the UK. This report will reveal four key expectations influencing the choices of the modern shopper and how expectations differ in the UK versus Europe.