This "Japan B2C E-commerce Report 2016" provides a clear overview of the state of e-commerce in Japan. The '''free light version''' includes facts and figures on interesting topics, such as B2C e-commerce turnover, the number of online shoppers and cross-border and mobile e-commerce. In addition, this version contains expert interviews and tips and tricks for online merchants. As a result, this reports forms a very useful tool for companies that want to expand their online business to Japan as well as for people who want to set up an online shop there.
The full version, which can be ordered for € 95 through the button below, also contains a clear overview of the most popular product and service groups in terms of online sales.