Incorporating A/B testing into your conversion optimization strategy

Incorporating A/B testing into your conversion optimization strategy

"Incorporating A/B testing into your conversion optimization strategy" is a paper with methodology and implementation guide on effective A/B testing program for eCommerce merchants to adopt. A/B testing, as a process of continuous improvement, shows its full potential over the long term. Beyond improvements noted in conversion rates or other KPIs, A/B testing basically leads to a better understanding of web visitors and greatly increases the amount known about the customer — information of inestimable value that can impact on everything the business does and give it a competitive advantage.
Language: English
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Authors: Nathalie Chong

Document type: Blue Paper

Publication date: 01-08-2017

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