WP22 Responsive Design for Commerce

WP22 Responsive Design for Commerce

In-store, at home and on the go, consumers increasingly use multiple devices to discover, research and purchase products. Whether accessing an ecommerce site from their desktop, smartphone or tablet, they expect the experience to be seamless and convenient. To succeed, retailers and brands must prioritize cross-device shopping optimization. In this paper, we will explore the challenges in meeting new customer expectations and examine how responsive design for ecommerce and commerce strategies can efficiently help to deliver an optimal shopping experience across all devices.
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Document type: Topic report

Publication date: 01-06-2014

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