WP27 The Far East is Closer than You Think

WP27 The Far East is Closer than You Think

Asia-Pacific represents the fastest growing and largest market for ecommerce expansion. Faced with slowing growth rates in domestic markets, brands and retailers are looking to Asia-Pacific markets to expand and grow their businesses. However, navigating the rules and regulations, figuring out how to get there, and actually launching ecommerce in Asia-Pacific markets can be tricky. Each country in the region comes with its own set of characteristics and rules and regulations. Therefore, it is critical that retailers and brands looking to expand to the region fully understand the challenges of entering and succeeding in Asia-Pacific markets.
Language: English
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Authors: Kanaru Fukushima

Document type: Topic report

Publication date: 01-05-2015


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