WP26 Are You Ready to Go Global?

WP26 Are You Ready to Go Global?

The decision of whether or not to go global is a pretty clear choice for many organizations – after all, global expansion is a strategy for accelerating growth. But, many retailers and brands are overwhelmed and unsure of where to begin. This whitepaper will explore the steps required for preparing to go global, focusing on the importance of organizational alignment across the business. We will cover the essential functional areas that must be addressed, outline global ecommerce expansion strategies, and explore how each approach will impact the organization.
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Authors: Kanaru Fukushima

Document type: Topic report

Publication date: 01-05-2015


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