Today’s digital consumers have high expectations and are placing ever greater demands on eCommerce providers to ‘get delivery right’ or lose their business.
With delivery representing such a strategic and pivotal moment in the overall online shopping experience, the MetaPack 2016 State of eCommerce Delivery Consumer Research Report delivers deep insights into what people really want from delivery.
Designed to evaluate how consumer demands, experiences and emotions in relation to order execution are evolving, this year’s survey offers a detailed snapshot into what really resonates with online shoppers.
This year we’ve gone deeper and wider than ever before in a bid to provide greater detail behind the top headline findings. In addition to shining a light on key eDelivery trends, we can now provide a much more detailed assessment of the online shopping behaviours and delivery expectations of different consumer demographic groups.
But that’s not all. The 2016 State of eCommerce Delivery research now also features a comparison of how consumers both respond to and rate the delivery offerings and efforts of retailers, brands (and manufacturers), as well as pure plays like Amazon and other online marketplaces (like eBay and Etsy).
As you’ll discover, the findings of this year’s report illustrate clearly how delivery now represents a key differentiating factor that has a significant impact on the consumer purchasing decision. And how delivery is very much ‘front of mind’ when consumers conduct their online shopping activities.
The good news is that those eCommerce providers best able to satisfy the burgeoning consumer desire for convenience, value and choice will win the day – particularly if they are able to tailor these elements for each respective market in which they operate.