IREU Top500 Brand Engagement Report: 2016

IREU Top500 Brand Engagement Report: 2016

We’re pleased to present our first Europe Top500 annual dimension report focusing on Brand Engagement. The Single Market’s Top500 retailers are assessed and ranked for how visible their brand is in search and how broadly and effectively they engage with customers across email, phone, live chat and social media. We name the Brand Engagement Top100, 2016 and interview leading retailers on their strategy.
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Authors: Mark Pigou

Document type: Analist Report

Publication date: 01-09-2016


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