New (Automated) Broom Sweeps Clean

New (Automated) Broom Sweeps Clean

The technology landscape for online merchandising has changed. It’s in with machine learning and predictive analytics and out with manual segmentation and rule setting. But what does this mean for the online trading team? In this talk we will cover some of the challenges faced by online traders: spotting trends, improving product discovery and personalising the user experience. We’ll review how the very latest tools and techniques can boost sales results and the efficiency of your team. So if you’re responsible for delivering sales and revenue come and share your views and learn how automation is revolutionising eCommerce.
Language: English
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Authors: Lucia Ruiz

Document type: Presentation

Publication date: 08-11-2016

Number of pages: 22


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