New horizons for marketplaces

New horizons for marketplaces

Still less than a decade old, Airbnb has become a $25.5billion business, with listings in over 191 countries worldwide! Airbnb has made an overwhelming impact in the ‘sharing economy’ and continues to grow at an almost unprecedented rate. Where are the biggest opportunities in the ‘sharing economy’? How has an unbridled commitment to customer engagement and personalisation been instrumental in driving Airbnb’s success? Can the success of Airbnb be emulated in other sectors? What’s on the horizon for this billion-dollar start-up? 

Target group: Starter
Language: English
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Authors: Sara Lone

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Document type: Presentation

Publication date: 08-11-2016

Number of pages: 30


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