Privacy Statement

Through the Ecommerce Foundation’s websites, such as and, sensitive or personal information is being processed. The Ecommerce Foundation (EF) considers a careful approach of the utmost importance in this regard. Therefore, EF will always process this information with due care and make sure that it is well secured.


When processing sensitive information, we comply with the requirements of the Dutch Data Protection Act. EF is responsible for the processing of information and in this privacy statement the foundation explains what personal data it collects and uses, and for what purpose. EF strongly recommends you to read this carefully.

This privacy statement was adapted for the last time on December 18, 2015.


Use of personal information

By using EF’s services, such as the EcommerceWiki and Ecommerce Benchmark, you will leave certain information with EF, such as personal data. We collect this and solely use the information that you have entered directly or of which it is clear upon registration that it has been provided to EF for processing. Company details do not fall under the Data Protection Act, but an employee’s email address or name do.


Contact form and newsletter

EF offers a newsletter with which it informs interested parties about the most important ecommerce reports worldwide. Your email address will be automatically added to the subscription list when you register for EF’s services, such as the EcommerceWiki and Ecommerce Benchmark. Every newsletter will contain a link through which you can unsubscribe from it.

If you complete a contact form on an EF website or send an email to EF, your contact details will be stored for as long as necessary for completely answering and/or dealing with your question or email.


Third parties

Your information will not be provided to third parties without your explicit consent.



EF takes appropriate security measures in order to limit the misuse of and unauthorized access to sensitive information. EF does monitor its websites’ statistics, but this always takes place in an anonymized manner.


Third-party websites

This statement does not apply to third-party websites, including the ones that are connected to our websites through links. EF cannot guarantee that these third parties deal with your sensitive information in a reliable and safe manner. Therefore, EF recommends to read these websites’ privacy statements before you start using them.


Changes in this privacy statement

EF reserves the right to make changes to this statement. It is recommended to regularly check this statement, so that you are aware of any changes.


Access to and changing your information

For questions regarding EF’s privacy policy or questions about access to and changing or deleting personal information, please feel free to contact us.

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