Module: New Business models

“It is not the strongest of the species that survives, nor the most intelligent, but the most adaptive to change.” Charles Darwin


The retail world was always reasonably easy to understand. All the players knew their parts. Buyers would decide, four times a year, what outfits people were going to wear; at travel agencies, the holiday brochures were neatly lined up according to season; and insurance companies would regularly draw up new policies, rarely straying from the familiar.

Internet and digitization have turned this upside down.

An unprecedented transformation has taken place — laying the groundwork for a data-driven smart economy, creating conditions for the sharing and circular economies, and opening up the glocal economy. Retailers are finding themselves forced into a search for new business models, thanks to these developments combined with the power of the onlife consumer and a customer journey made new.


Topics in this module:

  • Change begins
    • Characteristics of the four revenue models of the future

  • Platforms and marketplaces
    • Commission
    • Smooth customer journey
    • Vulnerability
    • Own marketplace
  • Specialist platforms and marketplaces
  • Department stores
    • Own brands
    • New services
    • Unique combinations in the world of travel
  • Specialist
    • The big league chooses bricks & clicks
    • Specialist travel advice
    • Financial services
  • Brand
    • Level playing field
    • Direct customer relationship
    • Six reasons to sell directly
    • The three options for manufacturing brands
    • Experience
  • The center cannot hold
    • Unapologetically physical
    • Alliances
    • New opportunities

Target group: Manager

Module level: Starter

Version | 13 - 08 - 2018

Part of course: Ecommerce Strategy (ECON2)

Topics in this module: Ecommerce Strategy, Market Places, Online Marketing, Online Marketing Plan, The New Store