Module: How to pay: no-click buying in the blockchain

“With the blockchain, billions of people can not only become connected, but more important become included in financial activity, able to purchase, borrow, sell, and otherwise have a chance at building a prosperous life.” — Don and Alex Tapscott, authors of The Blockchain Revolution.



The decision to buy something, the subsequent payment and finally receiving the item: for as long as we can remember, it all happened at the same time, in the same place. The risks for buyer and vendor were shared equally. Developments in technology have completely upended traditional payments in less than two decades’ time. Online shopping has become nothing out of the ordinary. As a result, entering into an agreement, paying for the item and delivering the goods or services no longer have to take place at the same time or location. In the age of Internet, the risk has shifted to either buyer (advance payments) or vendor (payment on delivery).


Payment is the third step in the customer journey. After orientation and selection comes the time to actually pay for the item or service. In doing so, the buyer becomes the owner. In this chapter, we discuss four different trends that are set to determine how onlife consumers will pay for their purchases.


Topics in this module:

  • Contactless payment
    • Paying in physical stores
    • NFC and RFID chips, QR codes and other technology
    • The smartest card is not a card at all
    • Feels like instant payment
    • Paying with aliases
    • Vulnerable people
  • The War of Wallets
    • Banks and credit card companies: their role in the War of Wallets
    • Cooperating for survival in Europe
    • Credit cards
    • Who will win the War of Wallets?
    • A European standard for payments
  • Identity: the new payment
    • Online identification: the key to personal data
    • Biometrics
    • No-click buy
    • Dangers of biometric identification
  • The blockchain revolution
    • New blockchain applications
  • Pay without noticing: on the rise
    • A supermarket with monthly payments

Target group: Manager

Module level: Manager

Version | 13 - 08 - 2018

Part of course: Ecommerce Strategy (ECON2)

Topics in this module: Delivery and Service, Dynamic Pricing, Ecommerce Strategy, Market Places, Mobile Commerce, Online Marketing Plan, Online Taxes and VAT, The New Store