Module: Winner takes all in the glocal economy

"Internet is like a force of nature. It has four very powerful qualities that will result in its ultimate triumph: decentralizing, globalizing, harmonizing and empowering.” — Nicholas Negroponte, Professor of Technology at MIT


This chapter is about “glocal” economy, with its pendulum swinging back and forth between the world at large (global) and individual neighborhoods (local). This economy, in fact, presents governments and retailers with momentous questions and unprecedented challenges. It also furiously insists they look beyond their own frames of reference.


Topics in this module:

  • The rise of shopping ecosystems
  • Monopsony behavior
  • Shopping at Google
  • AmazonWhole Foods deal
  • The prisioner's dilemma for retailers
  • Large chains chart their own course
  • Nostalgia for service
  • Shooping street redux
  • The winner-takes-all-economy
  • European worries
  • Tipping point

Target group: Manager

Module level: Starter

Version | 13 - 08 - 2018

Part of course: Ecommerce Strategy (ECON2)

Topics in this module: Cross-Border Ecommerce, Ecommerce Platforms, Ecommerce Strategy, Market Places, Online Marketing, Online Marketing Plan, Online Research, The New Store