Goal of this course module is to help students understand what Product Information Management (PIM) including Product Data Management (PDM) and Digital Asset Management (DAM) comprises, how it works and how it can be implemented and used.
Product information management means managing the information required to market and sell products through distribution channels.
Target group: Professional
Module level: Professional
Version | 29 - 08 - 2018
Part of course: Basics of Ecommerce (ECON1)