Module: Product Information Management

Goal of this course module is to help students understand what Product Information Management (PIM) including Product Data Management (PDM) and Digital Asset Management (DAM) comprises, how it works and how it can be implemented and used.


Product information management means managing the information required to market and sell products through distribution channels.



Topics in this module

  • What is Product Information Management (PIM)?
  • Product Data Management and data quality
  • PIM processes, which ones exist?
  • Digital Asset Management (DAM)
  • Product Visualisation
  • Visualisation techniques, which ones exist?
  • Management of product visualizations



Theory in this module



Target group: Professional

Module level: Professional

Version | 29 - 08 - 2018

Part of course: Basics of Ecommerce (ECON1)

Topics in this module: Product Information Management