Module: Content Management

Content management (CM) is the process for collection, delivery, retrieval, governance and overall management of information in any format. The term is typically used in reference to administration of the digital content lifecycle, from creation to permanent storage or deletion. The content involved may be images, video, audio and multimedia as well as text.



Topics in this module

  • Content and content types
  • Introduction to Content Management Systems (CMS)
  • Content creation for cross media applications
  • Content Curation
  • Content Marketing (story telling)
  • Campaign management
  • Content marketing on social media platforms
  • What is Search Engine Optimization (SEO)?


Theory in this module

  • Owned, Paid, Branded User Generated and Earned content
  • 4 C's of Content Marketing


Target group: Professional

Module level: Professional

Version | 04 - 09 - 2018

Part of course: Basics of Ecommerce (ECON1)

Topics in this module: Content Marketing