E-commerce is being increasingly deployed as a means for selling a product or service. But what exactly is e-commerce? What digital means do companies have available?
Students will view sites from a different perspective: not as a consumer but as a company. How do you make sure that customers notice your site, look round your site longer and make a purchase? How can orders be delivered and how do you ensure that the customer returns?
The customer journey is the main focus within this unit of study. From these approaches, connections are also made with units of study which the student will follow during the same semester or in the future.
This module is an introduction to the course, omnichannel trend and the customer journey.
Following modules uses the customer journey and the omnichannel model.
Target group: Professional
Module level: Professional
Version | 27 - 08 - 2018
Part of course: Basics of Ecommerce (ECON1)