Ecommerce Facts & Figures of Sweden

Introduction to Sweden

Sweden is a constitutional monarchy in Northern Europe. It has a population of 9.9 million people and its capital is Stockholm. The official language is Swedish and widely spoken foreign language' is English. Sweden has a GDP of €474.3 billion, which represents a GDP per capita of €48,144 in 2017.


  • 9.9 million people
  • GDP of €474.3 billion
  • 6.9% unemployed
  • Inflation of 1% 


Ecommerce in Sweden

In 2017, the Swedish B2C ecommerce turnover grew by 17% to €14.1 billion. Sweden had an online population of 9.2 million of people who were aged 15 and older. Of the total online population, 5.8 million bought something online in 2015. The average spending per eShopper was €1,668 in this year.


B2C Ecommerce Turnover €14.1 billion
B2C Ecommerce growth 17%
Online population 9.2 million
Number of eShoppers 5.8 million
VAT rate 25%
Most popular payment method Invoice


Tips for ecommerce in Sweden

Before trading in Sweden, we recommend visiting the Q&A Online Taxes and VAT in Sweden page.


Want to know more about the Swedish Ecommerce market?

An analysis of the Ecommerce market in worldwide is available download. All information about the Swedish Ecommerce market can be can be found in the following free reports:

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  • Naomi Mostert
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