Ecommerce Facts & Figures of Spain

Introduction to Spain

Spain is a parliamentary monarchy in South Europe. It has a population of 46.1 million people and its capital is Madrid. The official language is Castilian Spanish and widely spoken foreign languages are Catalan, Galician and Basque. Spain has a GDP of €1,147 billion, which represents a GDP per capita of €24,920 in 2017.


  • 46.1 million people
  • GDP of €1,147 billion
  • 19.60% unemployed
  • Inflation of -0.20%


Ecommerce in Spain

In 2017, the Spanish B2C ecommerce turnover grew by 8% to €28 billion. Spain had an online population of 37,8 million people who were aged 15 and older. Of the total online population, 26.1 million bought something online in 2015. The average spending per eShopper was €1,089 in this year.


B2C Ecommerce Turnover €28 billion
B2C Ecommerce growth 8%
Online population 37,8 million
Number of eShoppers 26.1 million
VAT rate 21%
Most popular payment method Paypal or similar


Tips for ecommerce in Spain

Before trading in Spain, we recommend visiting the Q&A Online Taxes and VAT in Spain page.


The Spanish Ecommerce Association,

Adigital is a branch association that helps online merchants achieve a more efficient, competitive and productive e-commerce environment. Adigital advices merchants in e-commerce and promotes the interests of online merchants.


Want to know more about the Spanish Ecommerce market?

An analysis of the Ecommerce market worldwide is available. All information about the Spanish Ecommerce market can be found in the following free reports:

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  • Naomi Mostert
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