Ecommerce Facts & Figures of Romania

Introduction to Romania

Romania is a republic in Eastern Europe. It has a population of 19.5 million people and its capital is Bucharest. The official language is Romanian and widely spoken foreign languages are English and French. Romania has a GDP of €153.6 billion, which represents a GDP per capita of €7,8 in 2018.


  • 19.5 million people
  • GDP of €153 billion
  • 5.2% unemployed


Ecommerce in Romania

In 2018, the Romanian B2C ecommerce turnover grew by 40% to €2.5 billion. Romania had an online population of 14.4 million people who were aged 15 and older. Of the total online population, 2.6 million bought something online in 2018. The average spending per eShopper was €786 in this year.


B2C Ecommerce Turnover €2.5 billion
B2C Ecommerce growth 40%
Online population 14.4 million
Number of eShoppers 2.6 million
VAT rate 19%


Tips for ecommerce in Romania

Before trading in Romania, we recommend visiting the Q&A Online Taxes and VAT in Romania page.


Want to know more about the Romanian Ecommerce market?

An analysis of the Ecommerce market worldwide is available for download. All information about the Romanian Ecommerce market can be found in the following free reports:

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ROMANIAN POST Contributions: 1
Research intern
Ecommerce Foundation Contributions: 14
CHE Contributions: 24


  • serban goran
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  • Isabela Fávero
    Research intern
    Ecommerce Foundation
    Contributions: 14
  • Naomi Mostert
    Contributions: 24