Introduction to Portugal
Portugal is a republic/parliamentary democracy in Southern Europe. It has a population of 10.3 million people and its capital is Lisbon. The official language is Portuguese and widely spoken foreign language' is Mirandese. Portugal has a GDP of €183 billion, which represents a GDP per capita of €17,866 in 2018.
- 10.3 million people
- GDP of €183 billion
- 10% unemployed
Ecommerce in Portugal
In 2018, the Portuguese B2C ecommerce turnover grew by 12% to €4,7 billion. Portugal had an online population of 7.7 million people who were aged 15 and older. Of the total online population, 4 million bought something online in 2018. The average spending per eShopper was €1,4 in this year.
| B2C Ecommerce Turnover | €4.7 billion |
| B2C Ecommerce growth | 12% |
| Online population | 7.7 million |
| Number of eShoppers | 4 million |
| VAT rate | 23% |
| Most popular payment method | Debit Card |
Tips for ecommerce in Portugal
Before trading in Portugal, we recommend visiting the Q&A Online Taxes and VAT in Portugal page.
The Portuguese Ecommerce Association, ACEPI
The Portuguese Association of Electronic Commerce and Interactive Advertising (ACEPI) is an independent, nonprofit organisation, made up individuals and collective bodies, aiming the study and implementation of various forms of eBusiness in particular eAdvertising, eCommerce, eBusiness, eProcesses, eFinance and eMobile in Portugal, thus constituting an independent and open forum for the debate, enhancement, promotion, generalization and dignify of these matters in Portugal.
