Ecommerce Facts & Figures of Portugal

Introduction to Portugal

Portugal is a republic/parliamentary democracy in Southern Europe. It has a population of 10.3 million people and its capital is Lisbon. The official language is Portuguese and widely spoken foreign language' is Mirandese. Portugal has a GDP of €183 billion, which represents a GDP per capita of €17,866 in 2018.


  • 10.3 million people
  • GDP of €183 billion
  • 10% unemployed


Ecommerce in Portugal

In 2018, the Portuguese B2C ecommerce turnover grew by 12% to €4,7 billion. Portugal had an online population of 7.7 million people who were aged 15 and older. Of the total online population, 4 million bought something online in 2018. The average spending per eShopper was €1,4 in this year.


B2C Ecommerce Turnover €4.7 billion
B2C Ecommerce growth 12%
Online population 7.7 million
Number of eShoppers 4 million
VAT rate 23%
Most popular payment method Debit Card


Tips for ecommerce in Portugal

Before trading in Portugal, we recommend visiting the Q&A Online Taxes and VAT in Portugal page.


The Portuguese Ecommerce Association, ACEPI

The Portuguese Association of Electronic Commerce and Interactive Advertising (ACEPI) is an independent, nonprofit organisation, made up individuals and collective bodies, aiming the study and implementation of various forms of eBusiness in particular eAdvertising, eCommerce, eBusiness, eProcesses, eFinance and eMobile in Portugal, thus constituting an independent and open forum for the debate, enhancement, promotion, generalization and dignify of these matters in Portugal.


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Research intern
Ecommerce Foundation Contributions: 14
Managing Director
Ecommerce Foundation Contributions: 71


  • Isabela Fávero
    Research intern
    Ecommerce Foundation
    Contributions: 14
  • Jorij Abraham
    Managing Director
    Ecommerce Foundation, Safe.Shop
    Contributions: 71