Ecommerce Facts & Figures of Poland

Introduction to Poland

Poland is a republic in Central Europe. It has a population of 38 million people and its capital is Warsaw. The official language is Polish and widely spoken foreign language' is German. Poland has a GDP of €428.5 billion, which represents a GDP per capita of €11,423 in 2017.


  • 38 million people
  • GDP of €428.5 billion
  • 6.2% unemployed
  • Inflation of -0.6%


Ecommerce in Poland

In 2017, the Polish B2C ecommerce turnover grew by 17% to €9.4 billion. Poland had an online population of 30.9 million people who were aged 15 and older. Of the total online population, 12 million bought something online in 2015. The average spending per eShopper was €632 in this year.


B2C Ecommerce Turnover €9.4 billion
B2C Ecommerce growth 17%
Online population 30.9 million
Number of eShoppers 12 million
VAT rate 23%
Most popular payment method Bank Transfer


Tips for ecommerce in Poland

Before trading in Poland, we recommend visiting the Q&A Online Taxes and VAT in Poland page.


The Polish Ecommerce Association, eCommerce Polska

The mission of e-Commerce Poland is the development of the Polish market for the provision of digital services, in particular e-commerce sector through cooperation, exchange of know-how and strong and effective representation of the interests of the industry in dialogue with the Polish Government, European Union and non-governmental organizations in Poland and abroad.


Want to know more about the Polish Ecommerce market?

An analysis of the Ecommerce market worldwide is available for download. All information about the Polish Ecommerce market can be can be found in the following free reports:

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  • Naomi Mostert
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