Ecommerce Facts & Figures of India

Introduction to India

India is a federal republic in Asia. It has a population of 1,354 million people and its capital is New Delhi. The official language is Hindi (41%) Bengali (8.1%). Telugu (7.2%). Marathi (7%). Tamiol (5.9%) and widely spoken foreign language' is English. India has a GDP of $2,787 billion USD, which represents a GDP per capita of $2,058 USD in 2018.


  • 1,354 million people
  • GDP of $2,787 billion USD
  • 8% unemployed


Ecommerce in India

In 2018, the Indian B2C ecommerce turnover grew by 20% to $25 billion USD. India had 224 million E-shoppers in 2018. The average spending per eShopper was $122 USD in this year.


B2C Ecommerce Turnover $25 billion USD
B2C Ecommerce growth 20%
Online population 462 million
Number of eShoppers 224 million
Preferred payment method Cash on delivery


Tips for ecommerce in India

India has vast differences between states. There are differences in culture, economy internet usage and logistical opportunities. If you would like to sell in India, you first need to know what is possible in which state.

The Indian ecommerce market is growing rapidly. This growth is also due to the fact that more Indians now have smartphones, on where they can access the internet. If you would like to sell online in India, it is important to know that there will be a lot of people that order through a mobile app or website.

Cash on Delivery is still a very popular payment method in India. Therefore it might be worth to offer this payment method when starting an online shop in India.

Indian consumers prefer to buy at websites they already know, because they know these websites can be trusted. If you would like to sell in India, it is important to gain the trust of the consumers first. Make sure the consumers know your website due to a good marketing campaign and frequently advertising. You could for example consider a TV commercial as 70% of the Indian households have a TV.

Most Indian eShoppers buy their goods on marketplaces like Amazon or Flipkart. If you are interested in selling your products in India, it might be an idea to first sell via a marketplace first to explore the environment and gain brand recognition.

Before trading in India, we recommend visiting the Q&A Online Taxes and VAT in India page.


The Indian Ecommerce Association, ECAI (eCommerce Association of India)

ECAI is India’s first and nodal agency representing the e-Commerce community in India. ECAI is the association representing companies selling products and/or services online to consumers in India. Its mission is to advance the interests and influence of e-commerce in India through advocacy, communication, and networking.

Continue reading?

Sort by:
Research intern
Ecommerce Foundation Contributions: 14
CHE Contributions: 24


  • Isabela Fávero
    Research intern
    Ecommerce Foundation
    Contributions: 14
  • Naomi Mostert
    Contributions: 24