Ecommerce Facts & Figures of Brazil

Introduction to Brazil

Brazil is a federal republic in South America. It has a population of 211.2 million people and its capital is Brasilia. The official language is Portuguese and widely spoken foreign language' is Spanish. Brazil has a GDP of $2,140.9 billion, which represents a GDP per capita of $10,309 in 2017.


  • 211.2 million people
  • GDP of $2,140.9 billion
  • 11.8% unemployed
  • Inflation of 6.7%


Ecommerce in Brazil

In 2017, the Brazilian B2C ecommerce turnover grew by 13.9% to $15,843 million USD. Brazil had an online population of 128.9 million people who were aged 15 and older. Of the total online population, 38.1 million bought something online in 2015. The average spending per eShopper was $416 USD in this year.


B2C Ecommerce Turnover $15,843 million USD
B2C Ecommerce growth 13.9%
Online population 128.9 million
Number of eShoppers 38.1 million
Most popular payment method Credit Card


Tips for ecommerce in Brazil

Unlike people from other Latin American countries, Brazilians like to seek out new brands and products online. Many Brazilians use their search engine to find products in their interest. Google shopping or other online advertising by search engines are strongly recommended for the Brazilian ecommerce market.


In Brazil there are 26 different administrative states, with their own characters, traditions and economic profiles. It is important to research the states you are dealing with, before the actual trading.


Brazilians prefer to have a local approach. It is recommended to translate your website to Brazilian Portuguese and perhaps organize sales campaigns during holidays or events, such as Carnival or Copa America.


Excellent customer service is mandatory. Most Brazilian expect to receive excellent customer service within 24 hours. Most people call the customer service, but the number of people that e-mail or use social media are rising.


The middle to lower income classes of the Brazilian people is the largest percentage of the population. Therefore it is important to offer products in your assortment that are affordable for their income.


The Brazilian Ecommerce Association, ABComm

The Brazilian Ecommerce Association (ABComm) was founded in 2012 for the need of the Brazilian ecommerce sector to have an active voice in public politics, metrics and knowledge development. The Association has over 6,300 members, including online retailers, service providers and vendors of the Brazilian ecommerce scene. ABComm is a free, non-profit enterprise, in which every company, regardless of size, has a chance to participate. The vision is to be recognized as a reputable entity in defense of the digital economy through our efficiency, credibility, social responsibility and global participation.

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