Ecommerce Facts & Figures of the United States of America

Introduction to the United States

The United States is a constitution-based federal republic in North America. It has a population of 326.5 million people and its capital is Washington. The official language is English and widely spoken foreign language'is Spanish. United States has a GDP of $19,417 billion, which represents a GDP per capita of $59,609 in 2017.


  • 326.5 million people
  • GDP of $19,417 billion
  • 4.7% unemployed
  • Inflation of 1.3%


Ecommerce in the United States

In 2017, the American B2C ecommerce turnover grew by 8.9% to $438 billion. United States had an online population of 229.6 million people who were aged 15 and older. Of the total online population, 173.6 million bought something online in 2015. The average spending per eShopper was €3,428 in this year.


B2C Ecommerce Turnover $438 billion
B2C Ecommerce growth 8.9%
Online population 229.6 million
Number of eShoppers 173.6 million
VAT rate Differs per state
Most popular payment method Credit Card


Tips for ecommerce in the United States

29% of young US shoppers (aged 16-21) browse online stores, even when they do not have a product in mind. For adult shoppers (aged 22-65), this is 18%.


US consumers are very open to buying foreign products.


US consumers are more and more aware of the problems of the environment and overconsumption. They look more closely at the quality of a product, its origin, its composition and its price.


If your business sells automobiles, fuel or related products, take special note of the rules and laws that could affect your company. The FTC has resources discussing the Used Car Rule, labeling guidelines for alternative fueled vehicles and alternatives fuels, how the FTC’s Privacy Rule applies to auto dealers – and other topics of interest to the automotive industry.


Shoppers are sensitive for making “good deals”. Creating a special experience for a potential customer could be the last push towards a sale.


If a customer finds a product he wants then he wants it right now. If he has questions, he wants them answered as soon as possible (24/7 hotlines, live chats, and social media are common tools).


If you have a US subsidiary, do not assume that the US subsidiary can perform services on behalf of the foreign entity without creating nexus for the foreign entity. Make sure you understand your marketing agreements and strategies. Online marketing can sometimes trigger nexus for a foreign entity.

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Managing Director
Ecommerce Foundation Contributions: 71


  • Jorij Abraham
    Managing Director
    Ecommerce Foundation, Safe.Shop
    Contributions: 71