Ecommerce Facts & Figures of Canada

Introduction to Canada

Canada is a parliamentary democracy in North America. It has a population of 36.3 million people and its capital is Ottowa. The official language is English and French and widely spoken foreign languages are Punjabi, Italian, Spanish, German, Cantonese, Tagalog, and Arabic. Canada has a GDP of $1,600 billion USD, which represents a GDP per capita of $43,611 USD in 2017.


  • 36.3 million people
  • GDP of $1,600 billion USD
  • 7.10% unemployed
  • Inflation of 2.8%


Ecommerce in Canada

In 2017, the Canadian B2C ecommerce turnover grew by 9% to $20.2 billion USD. Canada had an online population of 26.6 million people who were aged 15 and older. Of the total online population, 18 million bought something online in 2015. The average spending per eShopper was $1,982 USD in this year.


B2C Ecommerce Turnover $20.2 billion USD
B2C Ecommerce growth 9%
Online population 26.6 million
Number of eShoppers 18 million
Most popular payment method Credit Card


Tips for ecommerce in Canada

Before trading in Canada, we recommend visiting the Q&A Online Taxes and VAT in Canada page.


The Canadian Ecommerce Association, Retail Council of Canada

Retail Council of Canada (RCC) has been the Voice of Retail in Canada since 1963. They speak for an industry that touches the daily lives of Canadians in every corner of the country — by providing jobs, career opportunities, and by investing in the communities we serve.


RCC is a not-for-profit, industry-funded association representing more than 45,000 store fronts of all retail formats across Canada, including department, specialty, discount, and independent stores, and online merchants.


RCC is a strong advocate for retailing in Canada and works with all levels of government and other stakeholders to support employment growth and career opportunities in retail, to promote and sustain retail investments in communities from coast-to-coast, and to enhance consumer choice and industry competitiveness. RCC also provides its members with a full range of services and programs including education and training, benchmarking and best practices, networking, advocacy, and industry information.

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  • Naomi Mostert
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